Introduction to Psychology
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Harry Triandis

Greek-born American social and cross-cultural psychologist

1926 to 2019. Born in Greece. Chronology section: Born 1920 to 1949.

CultureSocial

Psychologist at the University of Illinois whose research made individualism and collectivism a main way to compare cultures. Colleagues called him the father of modern cross-cultural psychology.

Why this person matters

Triandis studied engineering before turning to social psychology, and colleagues describe him as a founder of cross-cultural psychology. His individualism-collectivism work shaped textbook comparisons of cultures. Co-authors, students and the wider cross-cultural community tested and extended these ideas.

Main contributions

  1. Individualism and collectivism

    His research made individualism-collectivism one of the main ways to describe cultures. Individualist cultures prioritise personal goals; collectivist cultures emphasise group needs and duties. He reported that the United States was more individualistic than Europe and far more than any other region.

  2. Subjective culture

    He studied the cognitive side of attitudes, norms, roles and values across cultures, including The Analysis of Subjective Culture (published in 1971 or 1972, depending on the source).

  3. Building the field

    He published the six-volume Handbook of Cross-Cultural Psychology and served as president of six associations, including the International Association for Cross-Cultural Psychology.

Context and limits

The individualism-collectivism contrast has been criticised in related work: critics of national-level scores warn that country averages do not describe individuals (see the Hofstede entry). The sources used here give no direct critique of Triandis's own models.

In your introductory course

Culture and diversity.Appears in culture and social psychology chapters when comparing individualist and collectivist societies. Students meet him as the researcher behind that vocabulary.

Related course reading: Psychology 2e, section 1.3. This is course context rather than a biographical source.

Years of active work

  1. 1958

    Took a PhD in social psychology at Cornell and joined the University of Illinois.

  2. 1983

    Served as Distinguished Fulbright Professor to India.

  3. 1997

    Became professor emeritus of psychology at the University of Illinois.

  4. 2009

    Published Fooling Ourselves, which received the William James Award from the American Psychological Association's General Psychology division.

Sources